Name the job of the asset
Specify whether the creative introduces a product, explains a collection or presents an offer. Define the intended audience and next action. Those choices should guide the concept, format and review.
Supply the real assets
Share accurate product photographs or approved renders, packaging, brand tokens and offer details. Mark mandatory information and anything awaiting confirmation. Keep version numbers on assets.
Separate concepts from variations
Start with distinct concepts. Then create format and message variations within a useful direction. Record the hypothesis behind each concept so reporting can inform the next production round.
Agree on review responsibilities
Identify who confirms product details, claims and campaign suitability. Review each placement preview before launch. Agree on rounds of feedback, production quantities and delivery dates rather than relying on the word unlimited.