Useful thinking for a specific category.

Practical guides for peptide brand owners. Better briefs, clearer creative decisions and more useful reporting.

Strategy

Peptide advertising: what to establish before you spend

A practical framework for product eligibility, campaign planning, creative and measurement.

Platform review

Why Meta eligibility needs a specific product and business review before production or launch.

Creative

Distinguish concepts, control the comparison and record what you learn from an ad creative test.

Conversion

Review message match, mobile navigation, product information and measurement.

Measurement

Understand dates, selected totals, purchase value, ROAS and overlapping screenshots.

Retention

Plan useful, permission-based messages with consistent creative and sensible measurement.

Strategy

An audit framework for structure, tracking, creative and prioritized next steps.

Measurement

Separate media, management and variable costs when deciding what a campaign needs to achieve.