Tracking & attribution
Better decisions start with better data.
Google Tag Manager, GA4, and pixel setup. Track Add to Cart, Initiate Checkout, Add Payment Info, and Purchase, with server-side tracking where supported by your store and platforms.
What the work includes.
- Google Tag Manager, GA4, and pixel setup
- Add to Cart and Initiate Checkout events
- Add Payment Info and Purchase events
- Server-side integration where supported
- Purchase event deduplication checks
Understand how conversions are recorded before using them to make budget decisions.
The proposal confirms deliverables, timelines, access, and approvals before work begins.
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