Follow the same path as a customer
Open the ad destination on a phone. Read the first screen, product description, availability and price. Ask whether the next action is obvious without relying on desktop layouts.
Make the offer understandable
Present shipping terms, total costs and relevant purchase conditions before checkout. Keep promotional copy consistent across the ad, collection, product page and cart.
Check claims and context
Compare the page with the campaign brief and applicable platform requirements. Review images, embedded testimonials and linked content as well as the main text. Unresolved eligibility questions should be resolved before launch.
Verify the events
Test the key steps and review event payloads. Confirm which action counts as the primary conversion and how duplicate events are handled. Save the test observations with the launch checklist.