Start with the reporting period
A one-day result and a three-month result answer different questions. Always keep dates alongside spend, purchase value, and purchases.
Separate reported value from profit
Platform purchase value is an attribution metric. It does not subtract inventory, shipping, refunds, payment fees, or management costs. Consider those costs when deciding what return your business needs.
Keep the comparison consistent
Compare the same channel, reporting window, currency, and attribution settings where possible. A change in any of these can change the reported result without showing a change in underlying profitability.
Use the screenshot as evidence
A cropped screenshot can show useful numbers while omitting important context. Ask for the source report and its settings before drawing a broader conclusion.